Business Plan - 1067 Words

COLLEGE OF BUSINESS UNIVERSITI UTARA MALAYSIA SEMESTER ONE SESSION 2011/ 2012 BPME 2043 BUSINESS PLAN Group A INDIVIDUAL ASSIGNMENT CHAPTER ONE: WHY PLAN? PREPARE FOR: Dr. Azizi Bin Hj Halipah PREPARE BY: ANG SHYAN HONG 197396 28 SEPTEMBER 2011 PART 1 1. What is a business plan? What are the advantages to preparing a business plan for a new venture? Business plan is a written document that carefully explains every aspect of a new business venture. For internal, the business plan is refer of top management to developing. For external, the business plan is intro to who are interests of the business like investors or stakeholders to the business. 2. What are the two most common reasons that entrepreneurs write†¦show more content†¦Some more the consultants may copy the idea from founder to create a better business plan and run it. 7. Describe the general rules of thumb for the length and appearance of a business plan. Business plan should be in conventional structure which 25 to 35 pages in length and always look sharp but not too expensive or flashy and while developing an elevator speech, it should be in a brief, carefully constructed statement, usually 45 seconds to 2 minutes long that outlines the merits of a business venture or business plan insight feature. 8. Why is it important for a firm to test the feasibility of its business idea prior to writing a business plan? It is important for a firm to test the feasibility of its business idea prior to writing a business plan so that they could conduct a full feasibility analysis to determine if proceeding with a business plan is warranted and further writing the business plan. 9. What is the corridor principle and how does an understanding of the principle help entrepreneurs remain open to change as their business plans are being written and after their businesses are launched? Corridor principle is an academic principle that states once an entrepreneur starts a business, he or she begins a journey down a path where corridors leading to new venture opportunities become apparent. In preparing a business plan, entrepreneurs must know that the business plan is aShow MoreRelatedBusiness Plan For A Business Essay1708 Words   |  7 Pagesbrand-new business, expand an existing company, or get financing for a business venture, you will need to write a business plan. A business plan not only lends your business a sense of credibility, but also helps you to cover all your bases, increasing your chances of success. Although writing a business plan can be a lengthy, intimidating project, it is not necessarily difficult. Here is an overview of how to write a successful business plan. What to Include in Your Business Plan Your businessRead MoreBusiness Plan For A New Venture1355 Words   |  6 PagesA business plan can be used for beginning a new business, to create a more profitable business or for consideration of new services and ideas. A business plan is a written document that gives details on a business idea or venture and present the outlook of the business over a number of years. This plan will guide the business project management and operations, assist in vital decisions and measure performance. There are many types of business plans and not one of them is considered a universal planRead MoreEssay about Creating a Business Plan1119 Words   |  5 Pagesyou must have guidelines, so to speak, to know where you are heading in the future. That is why before you can start a business you need to draw up a detailed business plan. Business plans are considered blueprints. A business plan is what is needed to get your business off the ground and to attract potential investors. A business plan is way to show that you are in the business to make money. Introduce the company and the product/service idea for the new venture. Triple S Night Club is a new companyRead MoreBusiness Plan For An Casual Dining Mexican Restaurant1804 Words   |  8 PagesThe critical analysis essay is based on the business plan of an upcoming casual dining Mexican restaurant in an upmarket locality of Benowa Gardens, Gold Coast, Queensland. The restaurant is called Burrito Bar, which specialises in modern Mexican food along with alcoholic drinks and operates on a franchising model. The business plan was made by one Mr.Paddu for the purpose of procuring a bank loan/private funding to kick-start the project. The business plan follows the general format used in the restaurant/hospitalityRead MoreRenee Business Plan5082 Words   |  21 PagesBusiness Plan for a Startup Business The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you want, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your type of business. When you are finished writing your first draft, you’ll have a collection of small essaysRead MoreBusiness Plan For A Business1546 Words   |  7 Pagesenterprise, especially a business, usually with considerable initiative or risk†. They are usually characterized as people with greatly valued self-reliance, with high optimism and people who who strive for distinction through excellence. I am interested in starting my own basketball business and becoming an entrepreneur. In order to start a business I need a business plan. From research, I have learned that my business plan needs to have an executive summary, identification of my business, financial recordsRead MoreBusiness Plan For A Business840 Words   |  4 Pagesâ€Å"Business plans are statement of a business goals, reason they are attainable and plans on meeting it’ (FoxBuisness, 2013). A business plan maps the course and gives a detail plan on how these goals are achievable. It is also important to establish a solid business plan for funding. Some small business use venture capital, bank loans, personal funds, and private investors as sources of funding. The business plan must therefore, sell investors. A well-written convincing business plan can buy investorsRead MoreBusiness Plan1439 Words   |  6 PagesBusiness Plan What is Blueberry Nights? Type: bar and restaurant for young people Category: II. class Service method: plate service Menu type: A’la Carte Opening hours: Sunday to Wednesday 10:00-22:00 Thursday to Saturday 13:00-05:00 No day off Target market: students, tourists and residents Location: Budapest, Margit kà ¶rà ºt Few steps from Margaret Island Easy to reach by tram Seating capacity: 120 (80+40) 1st floor: kitchen area, 80 seated restaurant, bar, armchairsRead Morebusiness plan5494 Words   |  22 Pagesbecause we as a young generation that want to open new shop sold the â€Å"Keropok Leko†. OBJECTIVE OF THE ORGANIZATION Every business opportunity begins with the existence of various customers needs and wants for particular product or service. A need is something that is basic in life such as food, clothes and shelter. Therefore, our companies take these advantages and venture a business based on food industries. Our main activity is to manufacture keropok lekor that is made from fish paste, flour, and saltsRead MoreBusiness Plan For A Business1866 Words   |  8 Pages Business Plan Buiness model in theory and practice according to Wikipedia is used for a broad range of informal and forma l descriptions to represent the core aspects of a business, including the purposes of that business, its process, target customers, of ferings, strategies , infrastructure, organizational structures, trading practice, and operational processes and policies . Below, we would look at two kinds of business model (franchise and tradition al business) , their pros and cons, o r their

The Affects Sleep Loss Can Have On Your Body Essay

Sleep is the key to success in our world today. It there a certain amount of sleep needed? Can different methods help people get enough sleep? As simple as these two questions may seem there is an infinite amount of answers that could be given. People do not always get the proper amount of sleep their body needs to function properly. There are many ways it can affect a life and not in a positive way. Multiple people may think that there is a certain amount of sleep you need but really there is not. To change the nasty habit there are plenty of methods and little simple things that can be done to ensure enough sleep in families and individuals. Living things cannot be successful without sleep. As a growing adult, teenagers†¦show more content†¦Ã¢â‚¬Å"It is generally believed that people today sleep less than they did 50 years ago. Insufficient sleep many affect performance† (Journal Sleep). In other words our generations are not sleeping the proper amount and as a result many students are having. This lack of focus could also carry over to the streets and cause many people to get into wrecks because they are too tired to concentrate and are not aware of their surroundings. Teenagers are not only inexperienced at driving but by being sleep deprived and behind the wheel is where accident can happen very quickly with fatal results to the teen and other driver. †Accidents related to sleep deprivation have been estimated to have an annual economic impact of $43 to $56 billion. The apparent chronic partial sleep deprivation of the young adults surveyed in 1997 complements statistics that find young dri vers, especially males, at much higher risk for drowsy driving and sleep-related crashes. Meta-analysis suggests that the effects of sleep deprivation on feelings of fatigue and related mood states are greater than effects on cognitive performance or motor functions† (upenn.edu). People driving on the roads are so tired that they are basically falling asleep at the wheel. They cause minor or sometimes fatal accident that could easily be prevented and put aside if they just slept more. Teenagers and adults have to payShow MoreRelatedCause And Effect Of Sleep Deprivation1109 Words   |  5 PagesMcIntrye English 101 27 Feb 2016 Cause/Effect Essay Sleep deprivation is becoming an increasing problem many Americans deal with every day. Getting sleep is one of the basic needs. People are finding it harder and harder to get more of due to the fact that they are busy. With things like jobs, school, sports, family, and other commitments; people just don’t have time to get the sleep they need without not having a life. These things can affect the body with driving, their jobs, awareness, and their brainRead MoreSleep Deprivation Is A Common Problem955 Words   |  4 Pages Intricate human bodies are much like carefully crafted machines. Each function has a purpose, and each need has a particular function. And, much like a machine, bodies can replenish their power, repair themselves, and fail and break down. One particular necessity for human bodies is sleep, and if not acquired, numerous complications can emerge. Sleep deprivation is a common problem that is all too often overlooked as a mere loss of a night’s rest. What most people do not realize is the potentialRead MoreEssay On Sleep Deprivation801 Words   |  4 PagesAround the world sleep deprivation could be detrimental to people lives and health. Without sleep Im a angry person I get real snappy and grumpy. I would like to know more about the effects of the lack of sleep that effects people’s lives. I know that without sleep you can’t function properly. Why do people choose to push themselves to the limit when they are tired? Who do sleep issues mainly effect? These are some of the questions that I have pertaining to sleep deprivation. Sleep deprivation isRead MoreSleep Deprivation Essay examples1052 Words   |  5 PagesLosing sleep produces significant consequences to the overall health of a body. There have been numerous tragedies in history linked to errors by tired, sleep-deprived humans. Two major events caused by fatigue were the Exxon Valdez Oil Spill and the NASA Challenger shuttle explosion. The horrendous outcomes of these events are why humans need a better understanding of how sleep affects their quality of life. (NSF) When sleep is lost, there may be detrimental effects to your health and the well-beingRead MoreHuman Bodies Are Much Like Carefully Crafted Machines1495 Words   |  6 PagesIntricate human bodies are much like carefully crafted machines. Each function has a purpose, and each need has a particular function. And, much like a machine, bodies can replenish their power, repair themselves, and fail and break down. One particular necessity for human bodies is sleep, and if not acquired, many complications can emerge. Sleep deprivation is a common problem all too often overlooked as a mere loss of a night’s rest. Most people do not realize the potential problems sleep deprivationRead MoreWhy Do We Sleep?1540 Words   |  7 PagesWhy do we sleep? As we all know, one third of our life is spent to sleep, but very few people intend to lay bare the secret of that. There would be a question: why do we sleep? According to the video The Function of Sleep, Tyson states that people are not very clear about the purpose of sleep, but some researchers believe that sleep could enhance memory. MIT researcher Matthew Wilson also illustrates the thoughts of a rat can be read by implanted the electric wire into its brain. According toRead MoreSleep Deprivation And Health809 Words   |  4 PagesHow does sleep affect health? Studies show that the body needs to receive 7 to 9 hours of sleep each night. Many people especially in college, may only get half of this amount. Sleep deprivation is very common in the United States. What exactly is sleep deprivation you may ask yourself? Sleep deprivation is when you do not get a satisfactory amount of sleep. Effects of sleep deprivation are fatigue, weight gain/loss, and reaction time. Sleep deprivation is very common among teens and young adultsRead MoreSleep Deprivation And Its Effects On The Brain And Body905 Words   |  4 PagesWhile loss of sleep must be required at times, sleep deprivation has become a problem worth addressing because it is a very common sleep disorder which can adversely affect the brain and cognitive function. However, It has many effects on a human brain such as depression, memory lapses or loss, and symptoms similar to ADHD. In order to identify what sleep deprivation is, it is necessary to understand how sleep is a necessity for the human brain and body. Sleep is the most important part of one sRead MoreDo We Need Sleep?1051 Words   |  5 Pagesthe brain during sleep? Nerve-signaling chemicals called neurotransmitters, control whether we are asleep or awake by acting on different groups of nerve cells, or neurons, in the brain. Neurons in the brainstem, which connects the brain with the spinal cord, produce neurotransmitters such as serotonin and norepinephrine that keep some parts of the brain active while we are awake (http://www.ninds.nih.gov/disorders/brain_basics/understanding_sleep.htm). So why do we need sleep? Sleep is important toRead MoreSleep Disorders and their Cause Essay936 Words   |  4 PagesWhat it is Sleep disorders are caused by sleeping too much in the daytime, or it may also be caused by medical conditions. It can be physiological or psychological reasons. Sometimes we can have problems with sleeping. But it is only normal if it is sometimes. If it happens repeatedly then it is a problem it might be you are experiencing a sleeping disorder. There are many are many forms of sleeping disorders and causes. It can have a negative problem on you. You can experience energy loss, health

Breast Cancer A Complex And Heterogeneous Disease Caused...

Breast cancer is a complex and heterogeneous disease caused by both genetic and non-genetic risk factors. These factors include, mutations in breast cancer-associated genes 1 and 2 (BRCA1 and BRCA2) [1]; loss or aberrant expression of the estrogen receptor (ER) [2]; human epidermal growth factor receptor (HER2) overexpression [3] ; lack of ER, progesterone receptor (PR), and epidermal growth factor receptor (EGFR) expression[4] ; high levels of receptor for the insulin-like growth factor receptor 1 (IGF-1R[5]; and expression of microRNA (miRNA) [6]. In addition to genetic alterations (gene amplifications, deletions, point mutations, and chromosome rearrangements), epigenetic changes (methylation and/or acetylation) of the genome play an important role in breast carcinogenesis. For example, methylation of RASSF1A, BRCA1, and estrogen receptor ÃŽ ± (ERÃŽ ±) is associated with breast tumorigenesis and metastasis [7]. The inactivation of tumor suppressor proteins that lead to tumor cell growth and survival are another mechanism of breast cancer development [8]. These genes are inactivated by a variety of mechanisms, including chromosomal deletions, intragenic mutations, proteolysis, and loss of epigenetic modifications [9]. The best-characterized tumor suppressor protein is p53. In breast cancer, p53 mutation or downregulation is associated with an adverse prognosis [10]. Other tumor suppressor proteins in breast cancer include PTEN [11], p16[12], the retinoblastoma gene[13], andShow MoreRelatedEssay about Breast Cancer836 Words   |  4 PagesBreast cancer is one of the most widespread cancers among women worldwide. In the US, it is the most common, and the leading cause of cancer related deaths among women between 45 – 64 years of age (Clegg et al., 2002; Ward et al., 2008). Early detection and improved treatment procedures have resulted in gradual decline in the number of deaths caused by the disease since 1990. Nevertheless, in 2009, the estimated de ath toll for the disease was 40,170 (American Cancer Society, 2009). The gravityRead MoreThe Biology Of A Cell Mass1676 Words   |  7 PagesAbstract Genetic instability and the accumulation of several molecular alterations are the cause of cancers through the development of a proliferative cell mass. However, it is restricted to the current prognostic and diagnostic classifications since there is no reflection of the entire tumor clinical heterogeneity. Therefore, they are not sufficient in making predictions for the adequate treatment of patients. The chances of survival for the patients suffering from cancer normally depends on theRead MoreNeoplasia10526 Words   |  43 PagesIbom State, Nigeria. Neoplasia means the process of new growth whilst Neoplasm means a new growth. Sometimes, the parenchyma cells stimulate the formation of an abundant collagenous stroma, referred to as desmoplasia. Some tumours e.g. some cancers of breast are stony hard or scirrhous. Sarcomas have little connective tissue stroma and so are fleshy. Pseudo tumours: i) An ectopic rest of normal tissue is sometimes called a choristoma e.g a rest of adrenal cells under the kidney capsule or a pancreaticRead MoreSexually Transmitted Diseases35655 Words   |  143 Pagesprokaryotes 130 Structures and functions 133-137 Microbes 148-150 Onion and cheek cells 150-151 Ecological study 154 Seed structure and germination 155-157 Reproduction in plants 158-165 Sexually transmitted diseases 166-176 Birth Control and contraceptives 177-185 Effects on population growth 186-187 Drug and drug abuse 188-191 Man’s impact on the environment 192-199 Reproduction in man 200-201 References 202 Introduction Read More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagespressure, leading researchers to conclude that the use of therapeutic dogs is beneï ¬ cial in the treatment of heart patients. (San Luis Obispo Tribune, November 16, 2005) Late in 2005, those eligible for Medicare had to decide which, if any, of the many complex new prescription medication plans was right for them. To assist with this decision, a program called PlanFinder that compares available options was made available online. But are seniors online? Based on a survey conducted by the Los Angeles Times

Relationship Marketing in Relation to Company Employees and Customers Essay

Essays on Relationship Marketing in Relation to Company Employees and Customers Essay The paper "Relationship Marketing in Relation to Company Employees and Customers" is an amazing example of an essay on marketing. In the course of dealing with the decreased funding provisions, FIT Rangers Limited is being encouraged to uncompromisingly do market their products, which are in the form of recreational programs and services. Their positive reaction to the improved marketing efforts has encouraged the company’s directors to appreciate every effort incorporated in the process. The company has been able to carry out stakeholder analysis, and through this, the management has been able to understand the stakeholders’ groups that are needed to be reached, and also the level of engagement. There have been marketing training workshops and some of the staff members attending have shown hope in the idea that the increased visibility of media is a better solution to the current problem. As staff believes, this is supposed to increase the company’s leverage wit h the funding foundations. Other group staff members have clearly expressed their terror that the succeeding marketing efforts put in place may turn out to be beyond the achievement expected.Knowledge designates that both stated expectations in the set projections are impracticable in particular to the nature of product marketing. It indicates that the success of marketing definitely demands more than just increasing media visibility (Bradley 2010, p. 106). Therefore, this paper gives a deep detail into aspects of relationship marketing in relation to the selected stakeholder groups. The main groups that will be dealt with are company employees and customers.IntroductionAs the management of the company is always in the rush to gain the visibility of the media, the extensions of the most significant marketing resource, which is the company’s relationship with the resultant market being served are always overlooked. This is can be considered to be a serious ironic projection as it is well understood that the overall backbone of the company’s success has been as the results of the commitments received from the company’s legislators, competent volunteers, efficient lay leaders, and down to earth company’s personnel.FIT Rangers Limited is an experiential education learning center that uses a heuristic advance to learning. This mode of learning includes the actual process of self-discovery and personal actualization, through outdoor activities that are supposed to challenge the intelligence and physical being of a person. As a training center, FIT Rangers Limited focuses mainly on short but demanding training for dependable leadership and excellent citizenship, thus working under a motto of â€Å"Service and Leadership.For the purpose of doing everything so that the company survives the competitive shake-out that is already happening in the current market, the management has opted to do more than just having media attention.

Streams of Silver 22. The Dragon of Darkness Free Essays

string(102) " the light of another room at the base of the stairs, and hear clearly the ruckus of several Duergar\." At the heart of the lower levels, in an immense cavern of uneven and twisting walls pocketed with deep shadows, and a ceiling too high for the light of the brightest fire to find, rested the present ruler of Mithril Hall, perched upon a solid pedestal of the purest mithril that rose from a high and wide mound of coins and jewelry, goblets and weapons, and countless other items pounded from the rough blocks of mithril by the skilled hands of dwarven craftsmen. Dark shapes surrounded the beast, huge dogs from its own world, obedient, long-lived, and hungry for the meat of human or elf, or anything else that would give them the pleasure of their gory sport before the kill. Shimmergloom was not now amused. We will write a custom essay sample on Streams of Silver 22. The Dragon of Darkness or any similar topic only for you Order Now Rumblings from above foretold of intruders, and a band of Duergar spoke of murdered kin in the tunnels and whispered rumors that a drow elf had been seen. The dragon was not of this world. It had come from the Plane of Shadows, a dark image of the lighted world, unknown to the dwellers here except in the less substantial stuff of their blackest nightmares. Shimmergloom had been of considerable standing there, old even then, and in high regard among its dragon kin that ruled the plane. But when the foolish and greedy dwarves that once inhabited these mines had delved into deep holes of sufficient darkness to open a gate to its plane, the dragon had been quick to come through. Now possessing a treasure tenfold beyond the greatest of its own plane, Shimmergloom had no intentions of returning. It would deal with the intruders. For the first time since the routing of Clan Battlehammer, the baying of the shadow hounds filled the tunnels, striking dread even into the hearts of their gray dwarf handlers. The dragon sent them west on their mission, up toward the tunnels around the entry hall in Keeper’s Dale, where the companions had first entered the complex. With their powerful maws and incredible stealth, the hounds were indeed a deadly force, but their mission now was not to catch and kill – only to herd. In the first fight for Mithril Hall, Shimmergloom alone had routed the miners in the lower caverns and in some of the huge chambers on the eastern end of the upper level. But final victory had escaped the dragon, for the end had come in the western corridors, too tight for its scaly bulk. The beast would not miss the glory again. It set its minions in motion, to drive whoever or whatever had come into the halls toward the only entrance that it had to the upper levels: Garumn’s Gorge. Shimmergloom stretched to the limit of its height and unfolded its leathery wings for the first time in nearly two hundred years, blackness flowing out under them as they extended to the sides. Those Duergar who had remained in the throne room fell to their knees at the sight of their rising lord, partly in respect, but mostly in fear. The dragon was gone, gliding down a secret tunnel at the back of the chamber, to where it had once known glory, the place its minions had named Shimmergloom’s Run in praise of their lord. A blur of indistinguishable darkness, it moved as silently as the cloud of blackness that followed. * * * Wulfgar worried just how low he would be crouching by the time they reached Garumn’s Gorge, for the tunnels became dwarven sized as they neared the eastern end of the upper level. Bruenor knew this as a good sign, the only tunnels in the complex with ceilings below the six foot mark were those of the deepest mines and those crafted for defense of the gorge. Faster than Bruenor had hoped, they came upon the secret door to a smaller tunnel breaking off to the left, a spot familiar to the dwarf even after his two-century absence. He ran his hand across the unremarkable wall beneath the torch and its telltale red sconce, searching for the brailed pattern that would lead his fingers to the precise spot. He found one triangle, then another, and followed their lines to the central point, the bottommost point in the valley between the peaks of the twin-mountains that they signified, the symbol of Dumathoin, the Keeper of Secrets Under the Mountain. Bruenor pushed with a single finger, and the wall fell away, opening yet another low tunnel. No light came from this one, but a hollow sound, like the wind across a rock face, greeted them. Bruenor winked at them knowingly and started right in, but slowed when he saw the runes and sculpted reliefs carved into the walls. All along the passage, on every surface, dwarven artisans had left their mark. Bruenor swelled with pride, despite his depression, when he saw the admiring expressions upon his friends’ faces. A few turns later they came upon a portcullis, lowered and rusted, and beyond it saw the wideness of another huge cavern. â€Å"Garumn’s Gorge,† Bruenor proclaimed, moving up to the iron bars. â€Å"‘Tis said ye can throw a torch off the rim and it’ll burn out afore ever it hits.† Four sets of eyes looked through the gate in wonder. If the journey through Mithril Hall had been a disappointment to them, for they had not yet seen the grander sights Bruenor had often told them of, the sight before them now made up for it. They had reached Garumn’s Gorge, though it seemed more a full-sized canyon than a gorge, spanning hundreds of feet across and stretching beyond the limits of their sight. They were above the floor of the chamber, with a stairway running down to the right on the other site of the portcullis. Straining to poke as much of their heads as they could through the bars, they could see the light of another room at the base of the stairs, and hear clearly the ruckus of several Duergar. You read "Streams of Silver 22. The Dragon of Darkness" in category "Essay examples" To the left, the wall arced around to the edge, though the chasm continued on beyond the bordering wall of the cavern. A single bridge spanned the break, an ancient work of stone fitted so perfectly that its slight arch could still support an army of the hugest mountain giants. Bruenor studied the bridge carefully, noting that something about its understructure did not seem quite right. He followed the line of a cable across the chasm, figuring it to continue under the stone flooring and connect to a large lever sticking up from a more recently constructed platform across the way. Two Duergar sentries milled about the lever, though their lax attitude spoke of countless days of boredom. â€Å"They’ve rigged the thing to fall!† Bruenor snorted. The others immediately understood what he was talking about. â€Å"Is there another way across, then?† Catti-brie asked. â€Å"Aye,† replied the dwarf. â€Å"A ledge to the south end of the gorge. But hours o’ walking, and the only way to it is through this cavern!† Wulfgar grasped the iron bars of the portcullis and tested them. They held fast, as he suspected. â€Å"We could not get through these bars, anyway,† he put in. â€Å"Unless you know where we might find their crank.† â€Å"Half a day’s walking,† Bruenor replied, as though the answer, perfectly logical to the mindset of a dwarf protecting his treasures, should have been obvious. â€Å"The other way.† â€Å"Fretful folk,† Regis said under his breath. Catching the remark, Bruenor growled and grabbed Regis by the collar, hoisting him from the ground and pressing their faces together. â€Å"Me people are a careful lot,† he snarled, his own frustration and confusion boiling out again in his misdirected rage. â€Å"We like to keep what’s our own to keep, especially from little thieves with little fingers and big mouths.† â€Å"Suren there’s another way in,† Catti-brie reasoned, quick to diffuse the confrontation. Bruenor dropped the halfling to the floor. â€Å"We can get to that room,† he replied, indicating the lighted area at the base of the stairs. â€Å"Then let’s be quick,† Catti-brie demanded. â€Å"If the noise of the cave-in called out alarms, the word might not have reached this far.† Bruenor led them back down the small tunnel swiftly, and back to the corridor behind the secret door. Around the next bend in the main corridor, its walls, too, showing the runes and sculpted reliefs of the dwarven craftsmen, Bruenor was again engulfed in the wonder of his heritage and quickly lost all thoughts of anger at Regis. He heard again in his mind the ringing of hammers in Garumn’s day, and the singing of common gatherings. If the foulness that they had found here, and the loss of Drizzt, had tempered his fervent desire to reclaim Mithril Hall, the vivid recollections that assaulted him as he moved along this corridor worked to refuel those fires. Perhaps he would return with his army, he thought. Perhaps the mithril would again ring out in the smithies of Clan Battlehammer. Thoughts of regaining his people’s glory suddenly rekindled, Bruenor looked around to his friends, tired, hungry, and grieving for the drow, and reminded himself that the mission before him now was to escape the complex and get them back to safety. A more intense glow ahead signaled the end of the tunnel. Bruenor slowed their pace and crept along to the exit cautiously. Again the companions found themselves on a stone balcony, overlooking yet another corridor, a huge passageway, nearly a chamber in itself, with a high ceiling and decorated walls. Torches burned every few feet along both sides, running parallel below them. A lump welled in Bruenor’s throat when he looked upon the carvings lining the opposite wall across the way, great sculpted bas reliefs of Garumn and Bangor, and of all the patriarchs of Clan Battlehammer. He wondered, and not for the first time, if his own bust would ever take its place alongside his ancestors’. â€Å"Half-a-dozen to ten, I make them,† Catti-brie whispered, more intent on the clamor rolling out of a partly opened door down to the left, the room they had seen from their perch in the chamber of the gorge. The companions were fully twenty feet above the floor of the larger corridor. To the right, a stairway descended to the floor, and beyond it the tunnel wound its way back into the great halls. â€Å"Side rooms where others might be hiding?† Wulfgar asked Bruenor. The dwarf shook his head. â€Å"One anteroom there be, and only one,† he answered. â€Å"But more rooms lay within the cavern of Garumn’s Gorge. Whether they be filled with gray ones or no, we cannot know. But no mind to them; we’re to get through this room, and through the door across its way to come to the gorge.† Wulfgar slapped his hammer into a fighting grip. â€Å"Then let us go,† he growled, starting for the stair. â€Å"What about the two in the cavern beyond?† asked Regis, staying the anxious warrior with his hand. â€Å"They’ll drop the bridge afore we ever make the gorge,† added Catti-brie. Bruenor scratched his beard, then looked to his daughter. â€Å"How well do ye shoot?† he asked her. Catti-brie held the magical bow out before her. â€Å"Well enough to take the likes of two sentries!† she answered. â€Å"Back to th’ other tunnel with ye,† said Bruenor. â€Å"At first sound of battle, take ’em out. And be fast, girl; the cowardly scum’re likely to drop the bridge at the first signs of trouble!† With a nod, she was gone. Wulfgar watched her disappear back down the corridor, not so determined to have this fight now, without knowing that Catti-brie would be safe behind him. â€Å"What if the gray ones have reinforcements near?† he asked Bruenor. â€Å"What of Catti-brie? She will be blocked from returning to us.† â€Å"No whinin’, boy!† Bruenor snapped, also uncomfortable with his decision to separate. â€Å"Y’er heart’s for her is me guess, though ye aren’t to admit it to yerself. Keep in yer head that Cat’s a fighter, trained by meself. The other tunnel’s safe enough, still secret from the gray ones by all the signs I could find. The girl’s battle-smart to taking care of herself! So put yer thoughts to the fight before ye. The best ye can do for her is to finish these gray-bearded dogs too quick for their kin to come!† It took some effort, but Wulfgar tore his eyes away from the corridor and refocused his gaze on the open door below, readying himself for the task at hand. Alone now, Catti-brie quietly trotted back the short distance down the corridor and disappeared through the secret door. * * * â€Å"Hold!† Sydney commanded Bok, and she, too, froze in her tracks, sensing that someone was just ahead. She crept forward, the golem on her heel, and peeked around the next turn in the tunnel, expecting that she had come up on the companions. There was only empty corridor in front of her. The secret door had closed. * * * Wulfgar took a deep breath and measured the odds. If Catti-brie’s estimate was correct, he and Bruenor would be outnumbered several times when they burst through the door. He knew that they had no options open before them. With another breath to steady himself, he started again down the stairs, Bruenor moving on his cue and Regis following tentatively behind. The barbarian never slowed his long strides, or turned from the straightest path to the door, yet the first sounds that they all heard were not the thumps of Aegis-fang or the barbarian’s customary war cry to Tempos, but the battle song of Bruenor Battlehammer. This was his homeland and his fight, and the dwarf placed the responsibility for the safety of his companions squarely upon his own shoulders. He dashed by Wulfgar when they reached the bottom of the stairs and crashed through the door, the mithril axe of his heroic namesake raised before him. â€Å"This one’s for me father!† he cried, splitting the shining helm of the closest Duergar with a single stroke. â€Å"This one’s for me father’s father!† he yelled, felling the second. â€Å"And this one’s for me father’s father’s father!† Bruenor’s ancestral line was long indeed. The gray dwarves never had a chance. Wulfgar had started his charge right after he realized Bruenor was rushing by him, but by the time he got into the room, three Duergar lay dead and the furious Bruenor was about to drop the fourth. Six others scrambled around trying to recover from the savage assault, and mostly trying to get out the other door and into the cavern of the gorge where they could regroup. Wulfgar hurled Aegis-fang – and took another, and Bruenor pounced upon his fifth victim before the gray dwarf got through the portal. Across the gorge, the two sentries heard the start of battle at the same time as Catti-brie, but not understanding what was happening, they hesitated. Catti-brie didn’t. A streak of silver flashed across the chasm, exploding into the chest of one of the sentries, its powerful magic blasting through his mithril armor and hurling him back ward into death. The second lunged immediately for the lever, but Catti-brie coolly completed her business. The second streaking arrow took him in the eye. The routed dwarves in the room below poured out into the cavern below her, and others from rooms beyond the first charged out to join them. Wulfgar and Bruenor would come through soon, too, Catti-brie knew, right into the midst of a ready host! Bruenor’s evaluation of Catti-brie had been on target. A fighter she was, and as willing to stand against the odds as any warrior alive. She buried any fears that she might have had for her friends and positioned herself to be of greatest assistance to them. Eyes and jaw steeled in determination, she took up Taulmaril and launched a barrage of death at the assembling host that put them into chaos and sent many of them scrambling for cover. Bruenor roared out, blood-spattered, his mithril axe red from kills, and still with a hundred great-great ancestors as yet unavenged. Wulfgar was right behind, consumed by the blood lust, singing to his war god, and swatting aside his smaller enemies as easily as he would part ferns on a forest path. Catti-brie’s barrage did not relent, arrow after streaking arrow finding its deadly mark. The warrior within her possessed her fully and her actions stayed on the edges of her conscious thoughts. Methodically, she called for another arrow, and the magical quiver of Anariel obliged. Taulmaril played its own song, and in the wake of its notes lay the scorched and blasted bodies of many Duergar. Regis hung back throughout the fight, knowing that he would be more trouble than use to his friends in the main fray, just adding one more body for them to protect when they already had all they could handle in looking out for themselves. He saw that Bruenor and Wulfgar had gained enough of an early advantage to claim victory, even against the many enemies that had come into the cavern to face them, so Regis worked to make sure their fallen opponents in the room were truly down and would not come sneaking up behind. Also, though, to make sure that any valuables these gray ones possessed were not wasted on corpses. He heard the heavy thump of a boot behind him. He dove aside and rolled to the corner just as Bok crashed through the doorway, oblivious to his presence. When Regis recovered his voice, he moved to yell a warning to his friends. But then Sydney entered the room. Two at a time fell before the sweeps of Wulfgar’s warhammer. Spurred by the snatches that he caught of the enraged dwarf’s battle cries, â€Å"†¦for me father’s father’s father’s father’s father’s father’s†¦Ã¢â‚¬  Wulfgar wore a grim smile as he moved through the Duergar’s disorganized ranks. Arrows burned lines of silver right beside him as they sought their victims, but he trusted enough in Catti-brie not to fear a stray shot. His muscles flexed in another crushing blow, even the Duergar’s shining armor offering no protection against his brute strength. But then arms stronger than his own caught him from behind. The few Duergar that remained before him did not recognize Bok as an ally. They fled in terror to the chasm bridge, hoping to cross and destroy the route of any pursuit behind them. Catti-brie cut them down. Regis didn’t make any sudden moves, knowing Sydney’s power from the encounter back in the oval room. Her bolt of energy had flattened both Bruenor and Wulfgar; the halfling shuddered to think what it could do to him. His only chance was the ruby pendant, he thought. If he could get Sydney caught in its hypnotizing spell, he might hold her long enough for his friends to return. Slowly, he moved his hand under his jacket, his eyes trained upon the mage, wary for the beginnings of any killing bolt. Sydney’s wand remained tucked into her belt. She had a trick of her own planned for the little one. She muttered a quick chant, then rolled her hand open to Regis and puffed gently, launching a filmy string in his direction. Regis understood the spell’s nature when the air around him was suddenly saturated with floating webs – sticky spiders’ webs. They clung to every part of him, slowing his movements, and filled the area around him. He had his hand around the magical pendant, but the web had him fully within its own grip. Pleased in the exercising of her power, Sydney turned to the door and the battle beyond. She preferred calling upon the powers within her, but understood the strength of these other enemies, and drew her wand. Bruenor finished the last of the gray dwarves facing him. He had taken many hits, some serious, and much of the blood covering him was his own. The rage within him that he had built over the course of centuries, though, blinded him to the pain. His blood lust was sated now, but only until he turned back toward the anteroom and saw Bok lifting Wulfgar high into the air and crushing the life out of him. Catti-brie saw it, too. Horrified, she tried to get a clear shot at the golem, but with Wulfgar’s desperate struggling, the combatants stumbled about too often for her to dare. â€Å"Help him!† she begged to Bruenor under her breath, as all that she could do was watch. Half of Wulfgar’s body was numbed under the incredible force of Bok’s magically strengthened arms. He did manage to squirm around and face his foe, though, and he put a hand in-the golem’s eye and pushed with all his strength, trying to divert some of the monster’s energy from the attack. Bok seemed not to notice. Wulfgar slammed Aegis-fang into the monster’s face with all the force he could muster under the tight circumstances, still a blow that would have felled a giant. Again Bok seemed not to notice. The arms closed relentlessly. A wave of dizziness swept through the barbarian. His fingers tingled with numbness. His hammer dropped to the ground. Bruenor was almost there, axe poised and ready to begin chopping. But as the dwarf passed the open door to the anteroom, a blinding flash of energy shot out at him. It struck his shield, luckily, and deflected up to the cavern ceiling, but the sheer force of it hurled Bruenor from his feet. He shook his head in disbelief and struggled to a sitting position. Catti-brie saw the bolt and remembered the similar blast that had dropped both Bruenor and Wulfgar back in the oval room. Instinctively, without the slightest hesitation or concern for her own safety, she was off, running back down the passageway, driven by the knowledge that if she couldn’t get to the mage, her friends didn’t have a chance. Bruenor was more prepared for the second bolt. He saw Sydney inside the anteroom lift the wand at him. He dove on his belly and threw his shield above his head, facing the mage. It held again against the blast, deflecting the energy harmlessly away, but Bruenor felt it weaken under the impact and knew that it would not withstand another. The stubborn survival instincts of the barbarian brought his drifting mind from the swoon and back into focus on the battle. He didn’t call for his hammer, knowing it to be of little use against the golem and doubting that he could have clasped it anyway. He summoned his own strength, wrapping his huge arms around Bok’s neck. His corded muscles tensed to their limits and ripped beyond as he struggled. No breath would come to him; Bruenor would not get there in time. He growled away the pain and the fear, grimaced through the sensations of numbness. And twisted with all his might. Regis at last managed to get his hand and the pendant out from under his jacket. â€Å"Wait, mage!† he cried at Sydney, not expecting her to listen, but only hoping to divert her attention long enough for her to glimpse the gemstone, and praying that Entreri had not informed her of its hypnotizing powers. Again the mistrust and secrecy of the evil party worked against them. Oblivious to the dangers of the halfling’s ruby, Sydney glanced at him out of the corner of her eye, more to ensure that her web still held him tightly than to listen to any words he might have to say. A sparkle of red-light caught her attention more fully than she had intended, and long moments passed before she would look away. In the main passage, Catti-brie crouched low and sped along as swiftly as she could. Then she heard the baying. The hunting shadow hounds filled the corridors with their excited cries, and filled Catti-brie with dread. The hounds were far behind, but her knees went weak as the unearthly sound descended upon her, echoing from wall to wall and encasing her in a dizzying jumble. She gritted her teeth against the assault and pressed on. Bruenor needed her, Wulfgar needed her. She would not fail them. She made the balcony and sprinted down the stairs, finding the door to the anteroom closed. Cursing the luck, for she had hoped to get a shot at the mage from a distance, she slung Taulmaril over her shoulder, drew her sword, and boldly, blindly, charged through. * * * Locked in a killing embrace, Wulfgar and Bok stumbled around the cavern, sometimes dangerously close to the gorge. The barbarian matched his muscle against Dendybar’s magical work; never before had he faced such a foe. Wildly, he jerked Bok’s massive head back and forth, breaking the monster’s ability to resist. Then he began turning it in one direction, driving on with every ounce of power that he had left to give. He couldn’t remember the last time he had found a breath; he no longer knew who he was, or where he was. His sheer stubbornness refused to yield. He heard the snap of bone, and couldn’t be sure if it had been his own spine or the golem’s neck. Bok never flinched, nor loosened its vicelike grip. The head turned easily now, and Wulfgar, driven on by the final darkness that began its descent upon him, tugged and turned in a final flurry of defiance. Skin ripped away. The blood-stuff of the wizard’s creation poured onto Wulfgar’s arms and chest, and the head tore free. Wulfgar, to his own amazement, thought that he had won. Bok seemed not to notice. * * * The beginnings of the ruby pendant’s hypnotizing spell shattered when the door crashed in, but Regis had played his part. By the time Sydney recognized the coming danger, Catti-brie was too close for her to cast her spells. Sydney’s gaze locked into a stunned, wide-eyed stare of confused protest. All of her dreams and future plans fell before her in that one instant. She tried to scream out a denial, certain that the gods of fate had a more important role planned for her in their scheme of the universe, convinced that they would not allow the shining star of her budding power to be extinguished before it ever came to its potential. But a thin, wooden wand is of little use in parrying a metal blade. Catti-brie saw nothing but her target, felt nothing in that instant but the necessity of her duty. Her sword snapped through the feeble wand and plunged home. She looked at Sydney’s face for the first time. Time itself seemed to halt. Sydney’s expression had not changed, her eyes and mouth still open in denial of this possibility. Catti-brie watched in helpless horror as the last flickers of hope and ambition faded from Sydney’s eyes. Warm blood gushed over Catti-brie’s arm. Sydney’s final gasp of breath seemed impossibly loud. And Sydney slid, ever so slowly, from the blade and into the realm of death. * * * A single, vicious cut from the mithril axe severed one of Bok’s arms, and Wulfgar fell free. He landed on one knee, barely on the edge of consciousness. His huge lungs reflexively sucked in a volume of revitalizing oxygen. Sensing the dwarf’s presence clearly, but without eyes to focus upon its target, the headless golem lunged confusedly at Bruenor and missed badly. Bruenor had no understanding of the magical forces that guided the monster, or kept it alive, and he had little desire to test his fighting skills against it. He saw another way. â€Å"Come on, ye filthy mold of orc-dung,† he teased, moving toward the gorge. In a more serious tone, he called to Wulfgar, â€Å"Get yer hammer ready, boy.† Bruenor had to repeat the request over and over, and by the time Wulfgar began to hear it, Bok had backed the dwarf right up to the ledge. Only half aware of his actions, Wulfgar found the warhammer returned to his hand. Bruenor stopped, his heels clear of the stone floor, a smile on his face that accepted death. The golem paused, too, somehow understanding that Bruenor had nowhere left to run. Bruenor dropped to the floor as Bok lunged forward, Aegis-fang slammed into its back, pushing it over the dwarf. The monster fell silently, with no ears to hear the sound of the air rushing past. Catti-brie was still standing motionless over the mage’s body when Wulfgar and Bruenor entered the anteroom. Sydney’s eyes and mouth remained open in silent denial, a futile attempt to belie the pool of blood that deepened around her body. Lines of tears wetted Catti-brie’s face. She had felled goblinoids and gray dwarves, once an ogre and a tundra yeti, but never before had she killed a human. Never before had she looked into eyes akin to her own and watched the light leave them. Never before had she understood the complexity of her victim, or even that the life she had taken existed outside the present field of battle. Wulfgar moved to her and embraced her in full sympathy while Bruenor cut the halfling free of the remaining strands of webbing. The dwarf had trained Catti-brie to fight and had reveled in her victories against orcs and the like, foul beasts that deserved death by all accounts. He had always hoped, though, that his beloved Catti-brie would be spared this experience. Again Mithril Hall loomed as the source of his friends’ suffering. Distant howls echoed from beyond the open door behind them. Catti-brie slid the sword into its sheath, not even thinking to wipe the blood from it, and steadied herself. â€Å"The pursuit is not ended,† she stated flatly. â€Å"It is past time we leave.† She led them from the room then, but left a part of herself, the pedestal of her innocence, behind. How to cite Streams of Silver 22. The Dragon of Darkness, Essay examples

Ethics Professionalism and Governance Relations

Question: Discuss about the Ethics Professionalism and Governance Relations. Answer: Introduction Conflict of interest could take place at different levels starting from an individual and takes place in any organisation. It could happen internally within an organisation and in external community. Conflict of Interest is defined as the situation where the personal interest gets priority over the organisational benefit (Frederickson and Ghere 2013). Therefore, this type of conflicts taking place in the managerial level could result in gaining less competitive advantages for a company in a competitive market. Michael on taking the decision of giving the project to his best friend would help his friend, as he will get the best scope for his company. If Michael gives a chance to his friend, Australian Government would be hurt as the ERP projects needs more modification, which requires more costing. The best friend of IT manager will gain the benefits and the harm would be caused to the Australian government. As the government works for the citizen of the country the citizen will also be harmed because the modification of the software needed to be done is not cost effective. Analyze the Actions The analysis of the actions are based on Australian Computer Society has some of its updated Ethics and Code of Conduct. This includes: The priority given to the public interest: Public interest should be given priority over the personal relationship. ERP being important software in the business market, it should be selected in an appropriate manner (Weiss 2014). Since ERP is been implemented in a government sector no personal relationship should be given space to grow (Acs.org.au, 2017). As government is for the people, public interest should be considered first and the actions should be taken in that way. Enhancement of the Life Quality: ERP is the most competitive software developed by ICT expertise. Since Government is responsible for improving the quality of life of public therefore, ethical decisions that have the ability to harm public life should be avoided (Acs.org.au, 2017). Competence: The competency should be considered while selecting an ERP vendor. The best company should be selected so that the organisation has the scope to gain competitive advantages over the other company (Acs.org.au, 2017). Professional Development: The development that are been achieved by implementing ERP is high. The organisation could gain benefits if the application of ERP is high. Therefore, the manager should be taking every decision ethically and judgmentally correct (Acs.org.au, 2017). Make a Decision The above analysis and the code of conduct according to ACS CODE OF CONDUCT state that the Stakeholder must maintain his honesty towards the organisations. Honesty: The post like IT manager is an important stakeholder position and the employee given the charge of that position should takes decision that does not harm the trust and the position of the stakeholder (Acs.org.au, 2017). Professionalism: ACS is trying to improve the confidence of the public in Information Technology industry. Therefore, the stakeholders who are at important position should show their professionalism towards their position and take Ethical Decisions (Acs.org.au, 2017). The decision-making should be done on the above factors so that no harm is been caused to the citizens. The decision-making is one of the important step as the future of the organisations and the company depends on decision making. Recommendations The IT manger, Michael for protecting the public interest can overcome the personal selection. He should remember the oath of loyalty and duty he has taken for the public during joining. Therefore, he should not violate that for any personal interest. He should maintain his integrity and work for the utility of IT. He should not break the public trust. The automatic choice of company A should come first as it is cost effective and technically sound. The professionalism towards his position should be maintained (Parson 2016). He should not select company B prior to company A. He should convince his best friend that the personal relationship should not be intermixed with professional place and make him understand his responsibility for the stakeholder he bears. Conclusion The higher post of stakeholder faces many ethical dilemmas and to overcome those ethical issues they should analyze by the above rule and framework. If they are taking some unethical measures without analyzing the decisions it may harm the organisation as well as the citizens of the country if the organisation is in public sector. Reference List Acs.org.au.(2017). Search Results.[online] Availableat: https://www.acs.org.au/search.html?q=ethics [Accessed 11 Jan. 2017]. Frederickson, H.G. and Ghere, R.K., 2013.Ethics in public management. ME Sharpe. Parsons, P.J., 2016.Ethics in public relations: A guide to best practice. Kogan Page Publishers. Weiss, J.W., 2014.Business ethics: A stakeholder and issues management approach. Berrett-Koehler Publishers.